Beauty Is Not Just a Matter of Opinion
"Beauty is not in the eye of the beholder." – Stefan Sagmeister.
For a long time, I believed in the saying that "there's no accounting for taste." However, I have realized this is more myth than reality over time. Taste is not purely arbitrary or entirely personal. Criteria, theories, and principles define what looks beautiful or unattractive, luxurious or inexpensive. While personal preference does play a role, it is not the sole determining factor in how we perceive design, aesthetics, and value.
What’s fascinating is that good taste is not an innate talent but something that can be developed. It is cultivated through exposure, education, and observation. The more we surround ourselves with thoughtful design, well-crafted visuals, and harmonious compositions, the more we refine our ability to recognize and appreciate quality. Similarly, poor taste is not merely "a different perspective" but is often the result of a lack of references, criteria, or strategic intent. Our ability to discern quality diminishes when we lack exposure to well-executed design or thoughtful aesthetics.
In design, branding, architecture, and fashion—nothing is accidental. Every detail, from typography to color selection, from fabric texture to architectural lines, is carefully considered to evoke a specific reaction, to communicate a particular message, or to create a certain perception. Aesthetics shape perception and influence decisions more than we often realize. A logo, for example, is ineffective simply because someone likes or dislikes it; its value lies in whether it functions within its intended context. Does it communicate clearly? Does it align with the brand's identity? Does it establish credibility? These are the questions that matter more than subjective opinions.
Beyond personal preferences, beauty, harmony, and perceived value follow rules. They are not matters of spontaneity but of strategy. The brands we perceive as premium, the spaces we consider inviting, and the visually pleasing objects all adhere to certain design principles. Proportions, balance, contrast, and hierarchy are fundamental elements that contribute to an object or a brand feeling polished, intentional, and valuable. And like all aspects of strategy, intuition alone is insufficient; proper understanding requires knowledge and expertise.
This is why investing in aesthetics is not just about decoration but communication, positioning, and meaning. Whether in business, art, or personal presentation, how things look influences how they are understood and valued. Beauty may be subjective in some ways, but it is far from random. It is a language that, when spoken fluently, can inspire, persuade, and elevate experiences.
