Crafting the Visual Identity for UnBasic Lab®
When three talented women—Elisa, Sara, and Carolina—came together to create UnBasic Lab®, they envisioned more than just an image consulting studio. They dreamed of a space where women could embrace transformation, confidence, and self-expression. As the creative behind their brand’s visual identity, my role was to bring this vision to life through design.
✨ About UnBasic Lab®
Based in San Salvador, El Salvador, and Barcelona, Spain, UnBasic Lab® is a consultancy specializing in personal image and imagology. From personalized color palettes and style guidance to closet detoxes and accessory consultations, their services are designed to support women during pivotal moments in their lives. Elisa, Sara, and Carolina bring their unique expertise as makeup artists, multimedia producers, and stylists, forming a powerhouse team of strategic, professional, and functional image experts.
✨ The Challenge
Creating the visual identity for UnBasic Lab® meant capturing their essence: a seamless blend of creativity, professionalism, and empowerment. The brand needed to feel approachable yet sophisticated, modern yet timeless, reflecting their commitment to making every client feel seen, understood, and confident.
✨ The Solution
Through thoughtful design, I developed a visual language that embodies the values of UnBasic Lab®:
Color Palette: A refined mix of bold yet harmonious tones to reflect the vibrancy of their work.
Typography: Clean, modern fonts that balance professionalism with approachability.
Brand Elements: Custom graphics and subtle details that speak to their personalized approach.
The result is a cohesive identity that resonates with their audience, establishing UnBasic Lab® as a trusted partner in transformation and self-discovery.
✨ Why It Matters
UnBasic Lab® is more than a studio—it’s a movement, empowering women to step into their best selves with confidence. Being part of their journey by creating their brand identity was an honor, and I’m proud to see how their vision continues to inspire and transform lives.
